Hold on.

Mass Communication Example: Fried Chicken Strips

Power constructs can be seen in and are reinforced by this mass communication example of Annie, the Popeys spokesperson.

Why is it that the the mass communication example of Popeye the white sailor man is portrayed as, aside from his poor depth of vision, a physically-fit, spinach-eating, babe magnet? What are people supposed to think? Are white men less obese than Blacks? Are they healthier because of their diet? The answer may actually be yes, because of a power structure reinforced by images seen everywhere. There is, of course, another Popeye: Popeyes Chicken. But it’s no surprise that purveyors of the stereotypical Black-coveted fried chicken has created a slightly different visual vocabulary in their mass media example. Popeyes advertising demonstrates the constructs of race in society through stereotypes and the modern depiction of the Black woman.

Mass Communication Example

tallahasseefla.blogspot.com

In this powerful Popeyes advertising and mass communication example the apron hangs like chains around Annie’s neck. In this example, “it’s official! Popeyes beat KFC.” The proud hardworking Black women and her Colgate smile appear to have been laboring away, frying chicken, mashing potatoes, and baking biscuits. The plethora of home-cooking is laid out in perspective before the hungry viewer who is ready to consume food, images, and cultural instructions in this mass media example. The composition can strike too close to a cultural construct that is for many a very sensitive topic.

Stereotypes like the ones in this mass communication example and other Popeyes ads are like visual chemtrails or Jedi mind tricks targeted towards Blacks. Within seconds Black viewers identify with the person of color serving them chicken. This not only shows whites that Blacks are connoisseurs of fried chicken, but shows Blacks that Blacks should be eating fried chicken. Popeyes is targeting Blacks for their advertising, espcially in this mass media example, because of a pre-existing stereotype that African-Americans love fried chicken. This advertising tactic not only represents a stereotype but creates an inescapable cycle of fortifying it. To further bolster this stereotype, Popeyes calls their chicken “Louisiana” fast. This speaks to an audience from the South which is largely African American. In another commercial, Annie refers to the competition as the “other guys” as the commercial cuts away to a shot of a white man. It’s as if they are reiterating that separate is equal and Blacks cannot eat the same food as whites. When people see these stereotypes they start to think they’re true and actually live up to them.

Mass Media Example

gawker.com

Aunt Jemima reinforced this same cultural system too. Aunt “Annie” Jemima has lost her bandana and is no longer serving breakfast to little white boys but still conveys the “mammy” stereotype which is still strong today. Eating Popeyes is like eating your nanny’s personally cooked home-made cooking. When Annie says “my” while describing her “my sweet and crunchy” fast food she draws attention to the fact that she personally has cooked the food. The Popeyes spokesperson in this mass communication example is a reincarnation of the stereotypical Aunt Jemima spokesperson. The friendly-looking black women happily toiling away in the kitchen and eager to serve up her bounty is a familiar and accepted image. Also, just like the modernization of the now slender Aunt Jemima spokesperson, Annie has been made to look less threatening. The woman in this mass media example is made to be super smiley and pleasant as if to make her more affable to people of all races. This visual language not only presents stereotypes but reinforces a cultural system.

Hungry for More?

Access the FREE monthly Culture Grub newsletter now!

Advertise

Share your message with thousands of interested readers, starting at just $2!

Get Started Now

Don't Miss Out!

Discover Your FREE Culture Grub.

Join the monthly Culture Grub newsletter for regular giveaways, digests, and notes from the Editor. Join today and get two free issues of Juxtapoz as a bonus.


Bookmark this 35

Leave a comment and be entered to win a FREE Amazon gift card. Learn more.

Written by

Topher is the founder and editor of Culture Hog Magazine. He studies art history and works at the Oakland Museum of California. Topher values strong community and worldwide healing and progress via the arts.

https://culturehog.com

Art Parody by Dan Cretu and his Statue of David

Art Parody by Dan Cretu and his Statue of David

Can an art parody borrow more than just the recollection of an original image from another work of art? Surely a lava lamp and the glow-in-the-dark poster of a marijuana leaf are aesthetic. Right? A lava lamp may seem beautiful or tasteful to some, but perhaps not aesthetic. Aesthetics is actually a branch of philosophy just… Discover more

Art and Politics in Contemporary Times of the 21st Century

Art and Politics in Contemporary Times of the 21st Century

How do art and politics strengthen in the 21st century? Revolutions can be seen in the long history of art. Politics surrounding bloodshed, dictatorships, and even religion are apparent in paintings and sculptures of the past. The Spanish War, the propaganda of Napolean, and even the scandals of the Pope are all evident with brushes… Discover more

Should Robert Mapplethorpe Art Be Hung in the Gallery?

Should Robert Mapplethorpe Art Be Hung in the Gallery?

Many will wonder when looking at the controversial life and work of Robert Mapplethorpe if Robert Mapplethorpe art is to be put on display in the gallery or in the kitchen blender of some angry conservative. In a time where being gay was still illegal and homosexuals were hiding in mafia-owned bars, an artist would rise… Discover more

Okuda San Miguel and the Surrealismo Pop Church

Okuda San Miguel and the Surrealismo Pop Church

How sacrilegious is it to create art, preservation, and community? This is an investigation into what people are saying. The Church of Santa Barbara was an emblem of the community from the time it was built in 1912. It was built by a local architect, Manuel del Busto, in Llanera, Spain. Years later though, it lay in… Discover more

Hungry for More?

Access the FREE quarterly Culture Grub newsletter now!

Search

 

Don't Miss Out!

Discover Your FREE Culture Grub.

Join the monthly Culture Grub newsletter for regular giveaways, digests, and notes from the Editor. Join today and get two free issues of Juxtapoz as a bonus.